PPC Specialist Job at Advertising Agency, Dallas, TX

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  • Advertising Agency
  • Dallas, TX

Job Description

Job Description

Job Description

Summary: The PPC Specialist is responsible for managing and enhancing strategies across Google Ads, Programmatic and Social channels

Minimum of 5-7 years’ experience managing digital campaigns required.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

  • Work with Account Directors to develop integrated and strategic digital, video and social strategies
  • Launch and optimize PPC campaigns
  • Keyword research and management to optimize bids
  • Perform daily account management of PPC campaigns
  • Oversee accounts on video and social platforms
  • Plan and report on campaigns across various channels
  • Oversee day to day campaign management, budgets, and optimizations in support of client goals
  • Provide recommendations on SEM and social campaign optimizations to increase quality traffic, leads and meet established KPIs
  • Meet with clients to present monthly digital reviews
  • Provide in depth end of month reporting, analysis and recommendations for campaigns
  • Review Google Analytics on a regular basis to monitor goal conversions
  • Evaluate new digital opportunities and products to determine relevancy
Company Description

Established Advertising Agency based in Dallas.

Company Description

Established Advertising Agency based in Dallas.

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